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Case studies

Validate the market potential and marketing initiatives of a sports streaming platform to maximize the conversion of memberships
Market study and Marketing strategy
United-States, Japan, Brazil, Thailand, Germany and Italy

Conduct market research to analyze traveler behavior and assess interest in the offerings of an international travel agency
Market study and Consumer insights
North America

Validate the market potential and positioning, and optimize the programming and pricing strategy for a B2B event in Europe
Market study and Consumer insights
Western Europe

Decipher the NFT market to position an established cultural institution within this ecosystem
Market study and Marketing strategy
Global market

Assess market potential for large-scale immersive live entertainment
Feasibility study
France, Germany, United Kingdom and United States

Validate the business plan and assess the market potential of a hospitality concept
Business plan
Canada

Validate the commercial potential for a new Family Entertainment Center concept
Feasibility study
Canada

Analyze positioning, consumer perception, and brand relevance for a growing microbrewery
Consumer insights and Marketing strategy
Canada

Evaluate the positioning and marketing strategy of a video game company based on its objectives and market trends
Market study
Canada

Validate the commercial viability and optimal location for an immersive nighttime experience
Feasibility study
United Kingdom

Developing a sustainable economic model for a museum's new architectural expansion
Business plan
Canada

Guide the creative and strategic development of a highly-innovative VR experience
Market study, Consumer insights and Business plan
United States

Evaluate the commercial potential of new software designed to optimize production costs in the VFX and gaming sectors
Consumer insights and Strategic planning
Canada, United States and Western Europe

Structure the growth of a multimedia creation company and optimize its business model
Business plan
Canada

Build a portrait of Quebec’s videogaming offering and the worldwide demand for the video game industry
Market study and Industry portrait
Global market

Validate the market potential and theme of a niche traveling exhibition for U.S. audiences
Feasibility study
United States

Optimize an advertising agency's financial and capital structure to support an acquisition strategy
Financial strategy
Canada

Identifying new revenue streams and monetization opportunities for a music festival
Strategic planning
Canada

Evaluate the commercial feasibility of adapting a successful film into a Broadway musical
Feasibility study and Marketing strategy
United States, Canada and United Kingdom

Validate the market potential and optimize positioning for an immersive outdoor nightlife experience at a U.S. museum
Feasibility study
United States

Evaluate the market opportunity and competitive solutions for an augmented reality application dedicated to the art sector
Feasibility study and Marketing strategy
North America

Develop a strategic roadmap for growth and sustainability of an events and festivals production company
Strategic planning
Canada

Assess the market potential and extend the virtual offering of a museum experience in the metaverse
Market study and Marketing strategy
Global market

Gauge the market appeal for a talent management technology solution aimed at capturing clients across multiple sectors
Consumer insights and Strategic planning
Canada

Conduct a market study and commercial assessment for a new video game
Consumer insights and Marketing strategy
Western markets

Validate the commercial potential of more than 40 intellectual properties for an immersive multimedia experience
Consumer insights and Marketing strategy
North America

Develop a strategic plan for the sustainable growth and market relevance of a contemporary art biennial
Strategic planning
Canada
A few of our clients.
We have worked with local and international leaders across various industries, including entertainment, tourism, creativity, as well as arts and culture.
