Strategic planning

Strategic planning and business model optimization of a multimedia creation company

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Markets

Montreal

Challenge

A multimedia creation company has enjoyed sustained growth since its launch 3 years ago. Yet, the founders were faced with a lack of strategy or planning to properly structure growth and optimize the business model as well as the organizational structure.

Solution

— One-on-one interviews with the organization’s key players

— Strategic planning sessions with the founders to guide them through the development of the strategic plan

— Development of an operational strategic plan focused on 4 key strategic imperatives

Results

— Embodiment of the strategic plan by the two founders to become its ambassadors

— Streamlining of the organization and revision of the revenue model

— Revamping of the organizational structure, including the creation of several key management positions

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