This is how we work
Habo is a French acronym that stands for ‘Haute Altitude, Basse Ouverture’ (High Altitude, Low Opening), a parachuting technique which involves free-falling from high altitude – providing a wide perspective – and opening the parachute at low altitude to land precisely on target.
This approach mirrors our methodology. Beginning with a broad view of the landscape of possibilities, we then zero in on specifics to transform complex challenges into clear courses of action.
What makes us different
We represent a fusion of disciplines, merging marketing and finance, as well as consumer perspective and business model analysis, resulting in a comprehensive global vision. Whether it's the launch of a new product, a go-to-market strategy, the optimization of existing offerings, or expansion into new markets, we provide tailored solutions to drive success.
Market positioning and Value optimization
― Market research (quantitative and qualitative)
― Geomarketing analyses
― Market and benchmark analyses
― Product potential validation
― Revenue forecasting (volume and pricing)
― Marketing plans
― Sales optimization and expansion
― Ancillary revenue testing and optimization
Business feasibility and Revenue optimization
― Business model design and requirements
― Financial modeling for business models
― Economic impact evaluation
― Financial capital structure modeling and optimization
― Capital expenditure validation
― Risk assessment and sensitivity analysis
― Business case development
― Profitability and ROI validation
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