Market and feasibility studies

At Habo, we deliver tailored market and feasibility studies, providing actionable insights to evaluate market potential, validate project viability, and navigate the complexities of competitive industries with confidence.

What we do

Market studies

A sound market analysis requires a deep understanding of markets, consumers, competitors, and industry trends. At Habo, we deliver comprehensive studies tailored to meet specific objectives.

Our process evaluates the potential of a product or service by analyzing four critical factors:
— The attractiveness of the product or service;
— The attractiveness and dynamics of the market;
— The competitive environment;
— Key trends and success factors.

This enables our clients to better understand product-market fit, optimize market strategies, and develop effective growth plans.

Feasibility studies

Feasibility studies provide essential clarity to evaluate project viability and guide strategic decisions. By leveraging market analysis, consumer insights, and industry data, we help organizations identify opportunities, mitigate risks, and establish a solid foundation for their initiatives.

How we can help

Analysis of market attractiveness

We assess the market potential of products or services through secondary data analysis and interviews with market experts. This process quantifies market potential and provides a detailed understanding of market dynamics, including the value chain, market size and value, competitive landscape, geomarketing data, key trends, and success factors.

Analysis of product potential

Leveraging our in-house market research capabilities, we employ consumer surveys, individual interviews, ethnographic studies, and other quantitative or qualitative methods to engage potential B2C or B2B clients. This helps us assess interest in the value proposition while uncovering purchase intent, drivers and barriers, psychological pricing, optimal product positioning, and other key business parameters for the targeted market segments.

Definition of the strategic positioning

Our team collaborates with clients to define the optimal strategic positioning for their product or service. We articulate the vision and ambition for the project, refine or redefine the value proposition, establish the most effective differentiation strategy, and identify the critical strategic imperatives that will drive success.

Development of the business model

We design business models based on the key drivers identified during the strategic positioning phase, optimizing value creation while considering operational and financial parameters. This includes building a financial model to showcase the potential of the product or service to the organization, stakeholders, and investors.

Action plan

We create a clear, actionable roadmap that outlines the key steps for success. This includes specific tactics, responsibilities, required resources, budgets, timelines, and milestones. Through collaborative work sessions, we ensure teams are engaged and aligned, enabling the successful execution of the plan.

 

Our other areas of expertise

Case studies

At Habo, we’ve supported many clients with their market analysis. The following is a selection of the market analysis case studies that Habo has brought to fruition: