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Insights

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70 top U.S. IPs across five categories were ranked using three key dimensions: Health, Love, and Value.

The first-ever study on the value of intellectual properties

The Habo IP Index is a methodology to evaluate and rank IPs based on their potential value in marketing and experiences. The index provides businesses with insights to make informed, strategic decisions about leveraging IPs in their projects.

Industry insights

Our proprietary data, expert analysis, and industry insights are at the heart of what we do. 

Featured articles

Explore our insightful articles, which offer diverse perspectives and analysis on the ever-evolving landscape of the creative and entertainment industries.

Best practices

Deepening audience understanding: From segmentation to personas
Market analysis

Exploring the key entertainment market dynamics of Orlando and Las Vegas
Best practices

The differences in professional sports fan engagement and how they affect revenues
Best practices

New York vs. Los Angeles: How do these two entertainment giants compare?
Market analysis

Understanding the cultural and market dynamics of entertainment in Japan and Western markets
Best practices

Exporting creative concepts rooted in Arts and Culture
Market trends

The size of the immersive experiences market in the United States
Market analysis

Study on the socio-economic conditions of Quebec film producers
Market trends

Evaluating the potential of U.S. markets for immersive experiences
Market analysis

The rise of high-profile IPs and docuseries
Market analysis

Portrait of the NFT Art market
Market analysis

Connecting with Gen Z through IPs
Best practices

Navigating through entertainment market dynamics and consumer expectations
Market trends

The main parameters of interactive installations
Market analysis

Toronto's Entertainment Landscape: Consumer Insights and Market Potential
Market analysis

Out-of-home Entertainment: The importance of assessing the addressable market when choosing a location
Intellectual property strategy

Gain strategic insights into the commercial value of the Top 70 IPs in the US
Market analysis

Quebec is a global leader in the videogame industry
Best practices

Defining the spectrum of immersive location-based entertainment
Strategic perspective

The first-ever study on the value of intellectual properties
Market analysis

Demystifying live entertainment consumers through segmentation
Quebecers and entertainment in times of COVID-19 (edition 2, May 2020)
Market trends

Quebecers and entertainment in times of COVID-19 (edition 2, May 2020)
insight for the entertianment industry
Market trends

Insights for the entertainment industry in times of COVID-19 (edition 6, March 2021)
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Market trends

Quebecers and entertainment in times of COVID-19 (edition 5, October 2020)
Market trends

Quebecers and entertainment in times of COVID-19 (edition 3, July 2020)
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Best practices

Think local, act global
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Market trends

Quebecers and online events (edition 2, May 2020)
Market trends

Quebecers and entertainment in times of COVID-19 (edition 1, April 2020)
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