Business plan

Business plan development for a new hospitality concept

Business plan development for a new hospitality concept

Markets

Charlevoix (Quebec)

Challenge

A new concept of experiential camping, halfway between glamping and immersion in nature, was in development. In order to raise financing and acquire the land, the client needed a business plan to validate the value proposition and business model, as well as sell the project to different stakeholders (banks, creditors, funding agencies, etc.).

Solution

— Market analysis (secondary research) to validate the relevance of the concept for consumers and its differentiation from the current offering.

— Structure and development of the business plan

Results

— Acquisition of necessary financing and land

— Launch of next steps (site design and other financing to start construction)

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