Canada
Experiential camping
Canada
Canada
Experiential camping
Canada
A new concept of experiential camping, halfway between glamping and immersion in nature, was in development. In order to validate the project and raise the required financing, the client needed a business plan validating the value proposition, market potential, strategy and business model.
Develop a business plan to validate the potential of a new hospitality concept.
— Conduct an in-depth market analysis (secondary research) to validate the relevance of the new concept to consumers and the differentiation from the current offering.
— Determine the best path for growth by developing a strategic positioning and identifying the target customer base and pricing structure.
— Structure and write a fluid and functional business plan.
The business model development has enabled the company to:
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