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Arts and culture
consulting services

The last few years have seen significant changes in the arts and culture industry. New artforms and artistic experiences have disrupted the business strategies of organizations in this sector, forcing them to use renewed methods for artistic and cultural creation and presentation, and digital channels to communicate with consumers.

We help arts and culture organizations refine their approach, expand their reach, and attract new audiences.

At Habo, we have helped a multitude of clients such as museums, theaters, art galleries and others to shape highly effective strategic planning and marketing strategies. Habo has developed methodologies to help institutions better understand their market, their audiences, and their own strengths and challenges.

Our expertise in the arts and culture sectors helps our clients to deliver better programs that enrich their communities, attract more visitors, and get the best value from their financial and human resources.

We have developed strong expertise in the following sectors:

Museums and cultural institutions

We help museums and cultural institutions evaluate the commercial and creative potential of their projects, develop business models that ensure the best possible return on investment, and deliver new experiences.

Touring exhibitions

We assist our clients in evaluating touring exhibitions ideas, develop optimal business models, exploring new market opportunities and identify the best touring strategy for their concepts.

Habo-Hand

With years of experience and a team of dedicated experts, we excel in several areas that can benefit your company and your teams.

Market analysis

Marketing research

Strategic planning

Marketing and brand strategy

Financial strategy

Intellectual property strategy

strategic planning
marketing and brand strategy
Financial strategy

Strategic
planning

Marketing and
brand strategy

Financial
strategy

Market analysis
Marketing research
Habo_Icones_Finaux_Propriete_Intellectuelle_Noir

Market
analysis

Marketing
research

Intellectual
property strategy

Learn more about what we do

Case Studies

The following is a selection of case studies related to the arts and culture industry that Habo has brought to fruition:

Case study

Guide the development of a new museum dedicated to contemporary art

A well-established museum was working on the development of an extension of its current offering – a brand new building to be designed by a world-renowned architectural firm. Partly founded by public grants but also by private investors, the client needed guidance to build an economic model that would ensure the long-term viability of the project.

Strategic planning for a contemporary art biennial
Case study

Strategic planning for a contemporary art biennial

A contemporary art biennial wanted to develop a strategy to maintain its success and sustainability. We organized strategic planning sessions and developed a strategic plan focused on 4 key imperatives, thereby ensuring that all members of the Board of Directors were aligned with respect to the vision and future of the event.

Marketing strategy for a museum dedicated to Arts and technology
Case study

Marketing strategy for a museum dedicated to Arts and technology

A museum was getting low turn-out numbers despite excellent reviews. A new leadership team wanted to review its marketing strategy and aim for accelerated growth.

Case study

Determine the conditions of success for the creation of a nighttime IP-based experience

A producer of multimedia experiences was developing an immersive nighttime experience in the United Kingdom based on a well-known global intellectual property. As the producers were taking a financial risk with the project, they needed to validate its commercial viability as well as identify the optimal location from a series of six potential sites in the country.

Case study

Guide the creative and strategic development of a highly-innovative virtual reality experience

A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.

Case study

Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience

A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project's success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.

Case study

Validate the market potential of a new educational touring exhibition

A studio creating immersive experiences needed to validate the market potential of a new traveling exhibition in development. However, the project presented a challenge: the theme chosen for the exhibition was niche and involved a risk of not being able to appeal to a mass audience. The client needed help to validate the project's potential to solidify its business plan and raise financing.

Case study

Choose intellectual properties that have real commercial potential

A company producing and touring travelling exhibitions wanted to develop new exhibitions to complement its portfolio and tour these exhibitions across the world. The company also needed to demonstrate the commercial potential of its new projects to co-producers across the world.

All our case studies

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