Technology consulting services

The technology industry has had an upward trajectory for decades, but the path to success for tech products and services is anything but certain.

Bringing a new tech product to market can be a risky and expensive venture, but some of the risks can be mitigated by assessing the market and its clients, and building viable business models.

We help our clients break through the noise and achieve a sustainable competitive edge.

Having worked with both tech companies and those diversifying into the sector, Habo can assist industry natives and newcomers by forecasting the market potential of their new products.

We help companies creating tech products and software solutions to gain a clear understanding of the options and opportunities before them, by leveraging our detailed understanding of the industry, our marketing expertise and our financial analysis skills.

Here are some examples of how we can help:

We assess the market readiness of new value propositions, interviewing experts and potential customers to gain the insights that help us discover untapped and promising customer segments that may hold the keys to a product’s success.

Clients approach us at all stages of the product development cycle. Some may only have a concept in mind, others an initial prototype and some an almost-finished product. In each case our job is to evaluate how attractive the product offering is and identify the kind of features it needs to achieve the most advantageous positioning.

We can also undertake a market analysis to look at what products are currently available and assess their differentiators. We can then determine what kind of clients would find the product relevant and shape the development strategies needed to reach them.

Case Studies

The following is a selection of case studies related to the technology industry that Habo has brought to fruition: