Music, event and festival
consulting services

Music, event and festival consulting services

Events and festivals Habo

In recent years, the music industry has evolved considerably, shifting its focus from selling products to delivering experiences. The global concert industry is now worth $20 billion, and music festivals account for a large piece of that market. According to Nielsen, more than 30 million people attend at least one festival each year in the US, and growth has been steady year over year (apart from during the COVID-19 pandemic).

Music may have universal appeal, but the affinities and behaviors of listeners are highly dependent on sociodemographic and behavioral factors. Concerts and festivals play a significant role in this sector. They can draw large crowds over short periods, but the inherent uncertainties involved with trying to attract live audiences make this a very volatile business.

We help clients overcome challenges and meet their revenue goals.

Our expertise in the music, events and festivals sector gives us an unrivaled perspective. We use it to guide producers, artists, creators, and intellectual property owners to make the decisions that will help them deliver on their mission and realize their ambitions.

We work with the music, events, concerts and festivals sectors in a variety of ways, leveraging our marketing expertise, our financial analysis abilities and our understanding of industry-specific factors to deliver outstanding results. 

Here are some examples of how we can help:

Achieving success in the music, events and festivals industry requires clear strategies and careful planning. We help producers define their strategic roadmap and focus on the top priorities that can help generate value for the artist, brand or property.

The music, events and festivals industry can be a cash-intensive business with expensive investments, high talent fees and very diversified revenue sources. We help organizations build business models and financial plans that can clearly demonstrate long-term sustainability to stakeholders and investors.

After ticket sales and F&B, ancillary revenues are the third largest revenue stream for the music, events and festivals industries. From sponsorship to product development and licensing, a clear monetization strategy can create additional value and establish music properties as long-lasting brands.

The success of any live event relies strongly on ‘buzz’, and word-of-mouth, so managing music brands or events properties requires a clear understanding of consumers and fans. We leverage various quantitative and qualitative methodologies to measure, understand and map the relationships between properties and their audiences.

We help to evaluate the equity of properties and benchmark them against comparables to give investors, sponsors or strategic partners a clear understanding of their true worth.

Case Studies

The following is a selection of case studies related to the music, events and festivals sector that Habo has brought to fruition: