Home > EXPERTISE

Our expertise

We empower creative and entertainment organizations to thrive creatively and commercially by integrating data, science and strategic insight into the heart of their work.

How we can help

With years of experience and a team of dedicated experts, we excel in several areas that can benefit your company and your teams.

Strategic planning

We help businesses reassess and refine their goals, gain a clear understanding of market dynamics, and ensure that key members of the organization embrace a unified vision.

Marketing and brand strategy

We assess the brand’s market positioning, uncover growth opportunities, and shape its strategic direction, ensuring marketing strategies align with a deep understanding of target audiences.

Financial and business plan

We support organizations in defining new projects and strategic direction, combining qualitative and quantitative insights to identify, validate, and model the key business drivers behind growth.

Market and feasibility studies

We conduct market studies, test creative concepts, and evaluate project viability, providing valuable insights to refine product-market fit and support the development of effective strategies.

Consumer insights

We analyze consumer behavior and preferences, leveraging data to uncover trends and deliver insights that help refine product development, marketing strategies, and overall business planning.

Intellectual property strategy

We specialize in evaluating, building, and optimizing intellectual properties, using proprietary tools and benchmarks to help organizations harness IPs for entertainment, creative, and cultural experiences.