Acquisition strategy for an advertising agency
Markets
Montreal
Challenge
To ensure revenue growth in its current markets and to penetrate new markets, an advertising agency decided to deploy an acquisition strategy. However, its current legal structure and partnerships limited the organization’s flexibility to implement this strategy. The client needed to seek external advice to rally his partners around the acquisition strategy while ensuring value maximization and respecting the existing framework.
Solution
Further to the analysis of the existing structure and the potential acquisition targets, a mode of transaction and financing was recommended, allowing the agency to respect its commitments while maximizing value for shareholders.
Results
Approval of the acquisition strategy by the partner further to the financing structure and growth strategy proposal.
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