Pierre-Luc has over fifteen years of experience in strategy, management, and finance. He has extensive expertise in managing large-scale projects, deploying strategies, and optimizing business models. His work spans various organizations of different sizes and industries on an international scale.

Pierre-Luc leads strategic planning processes and large-scale projects, including feasibility studies and export plans, while mobilizing the full expertise of Habo's teams.

He holds a master's degree in strategy (Canada) and a bachelor's degree in finance (Canada, United Kingdom).

Joëlle is a marketing research expert with a focus on the entertainment industry. She excels in deeply understanding consumer behavior and market trends.

At Habo, Joëlle leads the Marketing Intelligence team, conducting in-depth analyses and developing innovative methodologies that drive strategic recommendations.

Joëlle holds a Master's degree in Marketing (Canada) and a Bachelor's degree in Marketing (Canada, France).

Alexis started his career in investment finance with the Teachers’ Pension Plan in Toronto for nearly 4 years, during which time he developed his expertise in financial modeling, among many other skills. He then entered politics where he managed the parliamentary office of a member of the House of Commons in Ottawa. He then returned to corporate finance and strategy by joining the strategic performance management and special projects team at belairdirect, an insurance company in Montreal. He further developed his experience in business strategy and corporate finance, working on many major corporate projects.

Alexis holds a bachelor’s degree in economics and mathematics (Canada) and a master’s degree in financial economics (Canada).

Mathilde nurtures a deep curiosity for various artistic and cultural experiences that surround her. Throughout her academic journey, she gained experience in the leisure and entertainment industries while solidifying her passion for marketing research.

With her skills in quantitative and qualitative research, Mathilde aims to apply her consumer behaviour expertise to benefit cultural institutions and the entertainment industry. Mathilde's goal is to provide a unique perspective to clients, thereby significantly contributing to the growth of their sectors, all while deepening her own understanding of the needs and desires of the public. Mathilde holds a bachelor's degree in Marketing and Management (Canada) and a master's degree in Marketing (Canada).

Maylis has over 5 years of professional experience in the creative industries. She started her career at Nova Consulting, where she developed her expertise in strategic planning, and in economic & financial modelling. Through this experience, she has accompanied several actors of the European cultural and entertainment sectors, including cultural institutions, private companies and public authorities. Maylis then continued her career at Artips, where she worked on several projects to create and distribute cultural content such as newsletters, online training and podcasts.

Maÿlis holds a double bachelor's degree in economics and Spanish (France) and a master's degree in commerce and business administration (France).

Cynthia has over 8 years of experience in marketing and communications. Her varied background in different industries, such as tourism and health, has allowed her to develop an expertise in the deployment of 360° marketing campaigns to maximize the acquisition and retention of targeted customers. She has also developed skills in brand management, communications strategy planning, marketing and CRM strategy development, as well as performance measurement.

Cynthia holds a bachelor’s degree in environmental design (Canada) and a master’s degree in marketing (Canada).

Geneviève began her career in talent acquisition before specializing in organizational development. She has more than six years of experience and worked in large organizations such as Cirque du Soleil and CHU Sainte-Justine. So far in her career, Geneviève has worked on the onboarding of new recruits, leadership development and facilitating workshops. She values a participatory and inclusive approach which helps her to better adjust her interventions to the realities of each team and to facilitate change management. Geneviève believes that the success of an organization depends on initiatives that support the full potential of its staff and actively encourage their well-being.

Geneviève holds a bachelor’s degree in business administration (Canada, Portugal) and a master’s degree in organizational development (Canada).