Toronto's Entertainment Landscape: Consumer Insights and Market Potential

This study delves into Toronto’s vibrant entertainment sector, offering a unique perspective from the consumer’s viewpoint. By examining preferences and habits related to both at-home (A.H.) and out-of-home (O.O.H.) entertainment, Habo aims to uncover the city’s overlooked potential.

Despite often being underestimated in the North American market, the Greater Toronto Area (GTA) boasts a thriving entertainment sector, with 96% of its general population engaging in at least one at-home entertainment product or activity within the past year. Additionally, out-of-home entertainment consumers represent 71% of the population in the GTA.

In this report, Habo conducts a comprehensive analysis, identifying the market value, emerging trends, and highlighting opportunities across diverse entertainment categories. This in-depth exploration is particularly valuable for organizations invested in Toronto’s cultural and entertainment sectors, offering insights into the untapped potential of Toronto’s dynamic entertainment landscape.

To access any of our three reports, including the Toronto Entertainment Full Report, Toronto At-Home Entertainment Report, and Toronto Out-Of-Home Entertainment Report, simply click the link below to purchase your copy directly from our website.
Our study offers detailed analysis derived from a survey conducted among 1,500 residents of the GTA, representative of the socio-demographic composition of the market. This provides in-depth insights to navigate Toronto’s entertainment market effectively.

From data to strategy: Understanding Toronto’s consumption trends

By leveraging the findings from this study, readers will be equipped with the knowledge needed to navigate the entertainment landscape of the GTA market. Whether it’s identifying emerging trends, optimizing resource allocation, or crafting targeted marketing strategies, our insights will serve as a guiding light, helping stakeholders stay ahead in a competitive market environment. Here’s a sneak peek into what will be learned:

Addressable Market

We'll reveal the proportion of consumption dedicated to at-home and out-of-home activities. This data will be instrumental in providing a comprehensive overview of the current market in the GTA across various at-home and out-of-home categories.

Below are a few examples of insights uncovered in our study:

At-Home Entertainment Insight: In total, 3.75 million consumers now have access to at least one streaming video platform, exceeding cable television viewership by almost 1 million.

Out-of-Home Entertainment Insight: Live events, including live performances, festivals, and live sports events, hold the highest appeal in the out-of-home entertainment categories among both entertainment consumers and the general population.

Engagement Frequency

Delve into how frequently individuals are participating in these activities. By understanding the trends and dynamics of consumption habits, you'll gain invaluable insights into the evolving preferences of Toronto residents.

Below are a few examples of insights uncovered in our study:

At-Home Entertainment Insight: In the past year, 18% of GTA residents claimed to have access to at least one sports streaming platform. Those who do have access are highly passionate fans in Toronto’s GTA who proudly support their favorite teams – with almost 80% watching sports streaming services weekly.

Out-of-Home Entertainment Insight: Educational activities, including zoos and aquariums, as well as science centres and historical museums, are perceived as occasional experiences, with a significant proportion of consumers attending them only once or twice a year.

Budget Allocation Analysis

Gain insights into the budget allocation per category, offering a deep understanding of how Toronto residents invest in their entertainment activities. This knowledge will empower you to make informed decisions about where to allocate resources and investments.

Below are a few examples of insights uncovered in our study:

At-Home Entertainment Insight: Although a smaller proportion of individuals in the GTA engage with gambling, table games, video gaming and sports streaming, those activities represent an attractive market potential in terms of revenues generated.

Out-of-Home Entertainment Insight: Live events dominate consumer spending in their annual budget for out-of-home entertainment activities, primarily due to the higher cost of offerings and the perceived value of such experiences.

Segmentation Insights

Through detailed segmentations of products, we'll provide a nuanced understanding of who engages in at-home and out-of-home entertainment activities. This knowledge will enable you to tailor your marketing strategy to effectively reach your target audience, aligning with their motivators and habits.

Below are a few examples of insights uncovered in our study:

At-Home Entertainment Insight: Heavy users watch content on sports streaming platforms at least once a day. These heavy users represent 31% of sports streaming consumers and 6% of the GTA population.

Out-of-Home Entertainment Insight: Immersive exhibitions, characterized by contemplative and IP-driven projections, generally captivate a broad audience, appealing to both families and adults. In contrast, virtual reality experiences demanding active participation typically target technologically savvy younger adults.

A deep dive into consumer behavior across diverse A.H. and O.O.H. categories

In this study, we conduct an in-depth examination of a wide range of entertainment categories, both at-home and out-of-home. Through meticulous analysis, we provide comprehensive insights into consumer behavior, including profiles, consumption frequency, spending habits, and consumption patterns. Our exploration covers various categories, including:

At-Home Entertainment

– Video streaming
– Cable television
– Music streaming
– Books, newspapers, and magazines
– Video gaming
– Podcasts
– Sports streaming
– Online gambling
– Table games

Out-of-Home Entertainment

– Theme parks and amusement centers
– Art museums, exhibitions, and galleries
– Gambling establishments
– Zoos and aquariums
– Science centers and historical museums
– Live sports events
– Immersive experience

Here’s an example of in-depth insights into the sports streaming category for at-home entertainment:

This study offers vital insights for organizations, businesses and marketer aiming to understand and thrive within the A.H. and O.O.H. entertainment sectors of the GTA. Through detailed analysis, readers will gain a strategic advantage, enabling informed decision-making, tailored marketing strategies, and competitive positioning in this dynamic and evolving market landscape.

Order your report

Toronto Entertainment Full Report

REPORT DETAILS

Pages: 55 Pages
Format: PDF
Language: English
Released: 2023
Access: Download from this page
Terms: Single use, non-transferable

Price $2,000 CAD

Toronto Out-Of-Home Entertainment Report

REPORT DETAILS

Pages: 38 Pages
Format: PDF
Language: English
Released: 2023
Access: Download from this page
Terms: Single use, non-transferable

Price $1,250 CAD

Toronto At-Home Entertainment Report

REPORT DETAILS

Pages: 23 Pages
Format: PDF
Language: English
Released: 2023
Access: Download from this page
Terms: Single use, non-transferable

Price $1,000 CAD

Terms and Conditions The reports provided by Habo are intended for single use only and are non-transferable. The purchaser is granted access to the report for personal or organizational use and may not distribute, share, or transfer the report to any third party without explicit consent from Habo. Additionally, the report may not be monetized directly or indirectly through resale, licensing, or any other means without prior authorization from Habo.