Insights
70 top U.S. IPs across five categories were ranked using three key dimensions: Health, Love, and Value.
The Habo IP Index is a methodology to evaluate and rank IPs based on their potential value in marketing and experiences. The index provides businesses with insights to make informed, strategic decisions about leveraging IPs in their projects.
Industry insights
Our proprietary data, expert analysis, and industry insights are at the heart of what we do. We share the knowledge that drives strategies and trends in the entertainment, events, and tourism industries.
Featured articles
Explore our insightful articles, which offer diverse perspectives and analysis on the ever-evolving landscape of the creative and entertainment industries.
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