The documentary landscape has experienced a significant transformation over the past decade, driven by an increasing demand for factual content and the proliferation of streaming platforms. At Habo, we have closely monitored these shifts, analyzing emerging trends and their implications for the entertainment industry. This transformation has introduced both opportunities and challenges, particularly with the emergence of high-profile intellectual properties (IPs) and the growing popularity of docuseries.

The dominance of high-profile IPs

The prominence of high-profile IPs in documentaries and docuseries has become a defining trend in recent years. This evolution is largely fueled by the heightened appeal of well-known brands and narratives that already possess an established audience base. Streaming giants like Netflix and Disney+ have capitalized on this trend by investing in docuseries centered around popular IPs, such as Netflix’s “Simone Biles Rising” or ESPN’s “The Last Dance,” which focuses on Michael Jordan. These projects draw on the existing fan base of the IP while simultaneously attracting new viewers through high-caliber storytelling.

The rise of the docuseries format

The docuseries format, in particular, has emerged as a preferred medium, offering the depth and detail that traditional documentaries may struggle to convey in a single feature. Streaming platforms have recognized this potential, producing binge-worthy series that delve into genres like true crime, celebrity culture, and social issues. The episodic structure of docuseries allows for nuanced storytelling, engaging audiences with continuous narratives that mirror the appeal of fictional series.

Challenges in the age of IP-driven content

However, this shift has also given rise to what some industry observers describe as the “numbing rise of IP TV”. The dominance of high-recognition IPs in the documentary space has led to a saturation of content that, while commercially successful, often prioritizes brand recognition over original storytelling. The commodification of documentaries, driven by market dynamics, has fostered an environment where risk-averse investments favor familiar franchises over innovative, original projects.

Despite the apparent boom, the financial landscape for documentary filmmaking remains challenging. As evidenced by a recent analysis of Sundance 2024, where $887 million was invested in documentaries that ultimately did not secure distribution deals, the industry faces significant hurdles. This underscores the importance of defining success criteria from the outset, balancing commercial objectives with artistic innovation. By integrating market validation strategies early in the development process, filmmakers can position their projects more effectively within a competitive market, enhancing the likelihood of recognition and distribution for a broader array of stories.

Navigating success in documentary and docuseries production

As the documentary and docuseries landscape evolves, producers should adopt a well-rounded strategy that balances market demands with creative integrity. A key part of this strategy involves aligning content with the interests and preferences of target audiences, ensuring greater relevance and engagement by carefully assessing how various angles, storylines, and themes resonate with viewers. At the same time, while leveraging high-profile IPs can attract established fan bases, combining this approach with original storytelling that introduces fresh perspectives enhances appeal, allowing projects to stand out in an increasingly crowded market.

Additionally, understanding the key motivators and fields of interest that drive audience engagement helps create depth, embedding these elements as sub-themes or anchors within the narrative to foster stronger connections. To further support the success of these projects, integrating market validation strategies early in the development process helps manage financial risks by refining the project’s positioning through concept testing and market trend analysis.