Commercial potential of leading intellectual properties in the U.S.

Launching the 2026 Habo IP Index:
The Top Entertainment IPs in the U.S.

As the entertainment landscape becomes increasingly competitive and fragmented—with endless content and entertainment options competing for attention—experiences anchored in well‑known intellectual properties (IPs) have multiplied.

IPs can give producers a valuable head start through built-in awareness, active fan communities and sometimes fresh momentum from recent releases. Yet, they can also present significant challenges, including rising licensing costs and stricter usage requirements, which can impact profitability and returns on investment.

And despite their popularity, not all IPs translate into commercial success. Some are endlessly renewable, keeping audiences engaged across multiple platforms. Others shine in one medium but struggle to carry that momentum into out of home experiences. Given these risks, understanding the true commercial potential of an IP has become more important than ever.

The Habo IP Index: A proprietary methodology that reveals what truly drives fan engagement and unlocks the commercial potential of intellectual properties.

To better understand the opportunities and challenges associated with an IP, Habo built the Habo IP Index—a rigorous, multidimensional model designed to reveal the real value and potential of an intellectual property.

Building on the success of its first edition in 2022, the 2026 Habo IP Index is underpinned by a study conducted in May 2026 among 5,000 Americans. This year’s edition assesses the strength and potential of 50 established and emerging intellectual properties across three mediums driving at‑home entertainment today: movies, television, and video games.

Sneak Peek into the 2026 Habo IP Index Results: Top 20 Intellectual Properties in the U.S. in 2026

More About the Habo IP Index

Anchored in three complementary pillars, the Habo IP Index delivers a holistic read of an IP’s overall strength: its current presence (IP Health), emotional currency (IP Love), and commercial elasticity (IP Value).

Together, these pillars provide a comprehensive view of an IP’s reach and commercial potential, enabling industry stakeholders to make more informed decisions.

What’s next?

The Habo IP Index is now available. Explore the report for an overview of the study’s key findings and a detailed evaluation of IPs across the Health, Love, and Value indicators.

This report provides strategic insights that can prove valuable to IP owners, producers, distributors, and partners alike, such as:

— Which IPs demonstrate the strongest ability to scale across different mediums?
— What trends emerge among today’s highest-performing IPs?
— Do emerging IPs have the potential to outperform long-established franchises?
— What enables an IP to maintain engagement and fandom over time?
— How does fandom differ across generations?

It also marks the beginning of a broader series of insights from the Habo IP Index. Stay tuned for upcoming posts and articles as we continue to explore the forces shaping today’s leading IPs.