Privacy Policy

At Habo, we are committed to protecting the personal information we collect and use in the course of our activities. As a consulting firm specializing in the entertainment, event, sports, and tourism industries, we collect, analyze, and produce a significant amount of client and industry data.

This privacy policy explains how we collect, use, and protect your information when you interact with our website, apply for a position, participate in our studies, or use our services.

1. INFORMATION WE COLLECT

We collect data only for specific and legitimate purposes directly related to our business operations:

— Clients: Identification data and corporate or project-specific information provided or generated as part of our engagements.

— Participants in quantitative studies: IP addresses and responses collected through surveys, presented in an anonymized format in our analyses.

— Participants in qualitative studies: Identification data and responses provided during interviews or focus groups.

— Website users: Identification information collected when submitting contact forms or downloading studies. Anonymous data on web traffic and navigation is also gathered.

— Newsletter subscribers: Identification data.

— Applicants: Personal information, employment history, and other data collected during the recruitment process.

2. HOW WE USE YOUR DATA

Your data is used solely for the purposes for which it was collected, including:

— Providing our services and managing our projects.

— Conducting research and producing analyses.

— Improving the user experience on our website.

— Contacting you for business-related needs, recruitment processes, or responding to specific requests.

— Complying with our legal and contractual obligations.

3. PROCESSING OF RESEARCH PARTICIPANT’S DATA

As part of our quantitative and qualitative research, we may collect demographic and professional information such as age, gender, occupation, income level, racial or ethnic background, language preference, employment status, or household composition.

If you participate in a study conducted by Habo, your responses will be treated as personal data and handled with the utmost confidentiality. By participating, you consent to the use of your data for Habo’s research purposes. The results of these studies are shared with our clients in an anonymized and aggregated format, ensuring the protection of your personal information.

To effectively manage study participation, we may collaborate with specialized research panels that adhere to the highest security and confidentiality standards. All collected information is processed according to strict data protection standards and used solely for Habo’s research objectives.

4. PROCESSING OF WEBSITE USERS’ DATA

We collect data from website users to enhance and optimize their experience. This includes the use of cookies, such as Google Analytics, to analyze site usage, improve performance, and personalize content. This data may also be used to provide targeted advertising. All collected information is processed anonymously and exclusively used to optimize our website and better serve our users. To learn more about our use of cookies, please refer to our Cookie Policy.

In addition to website user data, we collect personal information from anyone who fills out our contact form or submits an application. This information is securely processed and used solely for our communication activities (business development, newsletters, recruitment, etc.).

5. SHARING WITH THIRD PARTIES

We do not sell, rent, or trade your personal information with third parties.

We use secure IT tools to manage our data, with encrypted hosting primarily on servers located in Canada.

6. DATA PROTECTION AND SECURITY

Our security measures are in place to protect your information Access to sensitive data is restricted to authorized personnel only. Additionally, we are committed to raising awareness among our team about best security practices and ensuring that our suppliers and partners comply with our confidentiality and data protection requirements.

7. YOUR RIGHTS

We respect individuals’ rights regarding their data, in accordance with data portability laws:

— Access: You may request a copy of the data collected about you.

— Correction: Any inaccuracies can be corrected upon request.

— Withdrawal of consent: You may withdraw your consent to the use of your data unless its processing is required by law.

You can exercise your rights by contacting our Privacy Officer at: privacy@habo.studio.

8. LEGAL AND REGULATORY COMPLIANCE

We comply with the Act Respecting the Protection of Personal Information in the Private Sector (Law 25) and its amendments.

We also commit to adhering to international data protection and security laws, including the General Data Protection Regulation (GDPR) for personal information of European Union residents. In compliance with these laws, we apply the principles of transparency, security, and compliance outlined in this policy.

9. REVIEW AND UPDATES

This policy will be updated annually or in the event of significant changes to legal requirements or industry practices.

10. LEARN MORE

This policy provides a simplified version of our Privacy and Data Security Policy. To access the full policy, please contact us at privacy@habo.studio.