Deciphering the NFT market to support the positioning of an established cultural institution in this ecosystem
The NFT market has plummeted since its peak in August 2021, prompting questions about the future of these digital assets. To regain or maintain their value, NFTs must demonstrate substance by providing utility or serving as a medium for true Art, as recognized by the market.
The producers of a large-scale immersive live entertainment experience wanted to conduct a detailed market study to validate their project’s commercial potential in terms of ticket volume and revenue, and to identify the key success factors for maximizing the success of the experience. The market study was also intended to approach investors and raise the funds needed to produce the experience.
A new kind of Family Entertainment Centre (FEC) was in development, imagined and designed by a new player in the industry. This entertainment offering would be built around exploration and creativity, targeting an intergenerational and multigenerational clientele and offering them an opportunity to play together.
A producer of multimedia experiences was developing an immersive nighttime experience in the United Kingdom based on a well-known global intellectual property. As the producers were taking a financial risk with the project, they needed to validate its commercial viability as well as identify the optimal location from a series of six potential sites in the country.
A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.
Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience
A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.
A studio creating immersive experiences needed to validate the market potential of a new traveling exhibition in development. However, the project presented a challenge: the theme chosen for the exhibition was niche and involved a risk of not being able to appeal to a mass audience. The client needed help to validate the project’s potential to solidify its business plan and raise financing.
A well-established museum was working on the development of an extension of its current offering – a brand new building to be designed by a world-renowned architectural firm. Partly founded by public grants but also by private investors, the client needed guidance to build an economic model that would ensure the long-term viability of the project.
A U.S. museum needed to validate the market potential for an immersive outdoor nightlife experience for residents of Atlanta and its surrounding areas. Furthermore, they wanted to identify the optimal positioning (aspiration, value proposition, business model, etc.) to ensure the success.
A new concept of experiential camping, halfway between glamping and immersion in nature, was in development. In order to validate the project and raise the required financing, the client needed a business plan validating the value proposition, market potential, strategy and business model.