Demystifying live entertainment consumers through segmentation

Back Live entertainment industry research Demystifying live entertainment consumers through segmentation No two consumers are the same – especially in the live entertainment industry where consumers are diverse and everyone has their own attitudes, needs, and behaviors. Treating consumers as one homogeneous group can lead to marketing inefficiencies and missed opportunities. This point is highlighted […]

Quebecers and entertainment in times of COVID-19 (edition 2, May 2020)

Back Entertainment barometer Quebecers and entertainment in times of COVID-19 (edition 2, May 2020) June 2, 2020 One month ago, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes the evolution of the attitudes of Quebec entertainment consumers regarding the current pandemic. One month later, what has changed? How has the consumers’ […]

A new hospitality concept comes to life with an effective business plan

A new concept of experiential camping, halfway between glamping and immersion in nature, was in development. In order to validate the project and raise the required financing, the client needed a business plan validating the value proposition, market potential, strategy and business model.

Strategic planning for a contemporary art biennial

A contemporary art biennial wanted to develop a strategy to maintain its success and sustainability. We organized strategic planning sessions and developed a strategic plan focused on 4 key imperatives, thereby ensuring that all members of the Board of Directors were aligned with respect to the vision and future of the event.

Help a blockbuster movie transition into a successful Broadway show

Show producers based in New York were working on a new musical based on a blockbuster movie. However, in order to ensure the success of the conversion of this movie to a stage show, the producers needed to validate the commercial potential of the intellectual property on Broadway, as well as the creative latitude they could achieve with the film.

Strategic insights for a new type of immersive multimedia experience

An entertainment company developed a new type of immersive live entertainment experience that was a hybrid of a nightclub and a multimedia show. Since the concept was so innovative, it was a high-risk project given the large investment involved. The company additionally wanted to understand the best potential markets where this concept could tour.

Strategically plan the expansion of an energy and electrical services company in the U.S. market

In order to strategically plan the development of a Canadian company offering electrical technology solutions and services, Habo developed a custom market analysis tool based on a hundred indicators.

Strategic plan for a festivals and events producer

An event and festival production company wanted to ensure the growth of the organization. The executive team demonstrated a desire to have a flexible yet structured roadmap for further sustainability. We developed a simplified strategic plan in cooperation with key players from the management team.

Acquisition strategy for an advertising agency

An advertising agency needed to rally partners around an acquisition strategy. At the same time, it needed to maintain current revenues and clients and expand into new markets.

Strategic planning and business model optimization of a multimedia creation company

A multimedia creation company has enjoyed sustained growth since its launch 3 years ago. Yet, the founders were faced with a lack of strategy or planning to properly structure growth and optimize the business model as well as the organizational structure.