A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.
A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.
A studio creating immersive experiences needed to validate the market potential of a new traveling exhibition in development. However, the project presented a challenge: the theme chosen for the exhibition was niche and involved a risk of not being able to appeal to a mass audience. The client needed help to validate the project’s potential to solidify its business plan and raise financing.
An entertainment company developed a new type of immersive live entertainment experience that was a hybrid of a nightclub and a multimedia show. Since the concept was so innovative, it was a high-risk project given the large investment involved. The company additionally wanted to understand the best potential markets where this concept could tour.
In order to strategically plan the development of a Canadian company offering electrical technology solutions and services, Habo developed a custom market analysis tool based on a hundred indicators.