Navigating through entertainment market dynamics and consumer expectations

To stay ahead in a dynamic industry, entertainment companies must comprehensively understand audience needs, market trends, and competitive practices.

The main parameters of interactive installations

Interactive installations generate memorable experiences and stimulate participant engagement, supporting the economic and social objectives of urban revitalization. These increasingly popular temporary installations offer unparalleled flexibility, allowing managers to regularly renew content and adapt spaces according to seasons and themes, while enriching local communities with works by international artists.

Deciphering the NFT market to support the positioning of an established cultural institution in this ecosystem

The NFT market has plummeted since its peak in August 2021, prompting questions about the future of these digital assets. To regain or maintain their value, NFTs must demonstrate substance by providing utility or serving as a medium for true Art, as recognized by the market.

Evaluate the market potential of a large-scale immersive live entertainment experience

The producers of a large-scale immersive live entertainment experience wanted to conduct a detailed market study to validate their project’s commercial potential in terms of ticket volume and revenue, and to identify the key success factors for maximizing the success of the experience. The market study was also intended to approach investors and raise the funds needed to produce the experience.

Testing the market potential of a new genre of Family Entertainment Centers

A new kind of Family Entertainment Centre (FEC) was in development, imagined and designed by a new player in the industry. This entertainment offering would be built around exploration and creativity, targeting an intergenerational and multigenerational clientele and offering them an opportunity to play together.

Determine the conditions of success for the creation of a nighttime IP-based experience

A producer of multimedia experiences was developing an immersive nighttime experience in the United Kingdom based on a well-known global intellectual property. As the producers were taking a financial risk with the project, they needed to validate its commercial viability as well as identify the optimal location from a series of six potential sites in the country.

Guide the creative and strategic development of a highly-innovative virtual reality experience

A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.

Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience

A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.

Validate the market potential of a new educational touring exhibition

A studio creating immersive experiences needed to validate the market potential of a new traveling exhibition in development. However, the project presented a challenge: the theme chosen for the exhibition was niche and involved a risk of not being able to appeal to a mass audience. The client needed help to validate the project’s potential to solidify its business plan and raise financing.

Strategic insights for a new type of immersive multimedia experience

An entertainment company developed a new type of immersive live entertainment experience that was a hybrid of a nightclub and a multimedia show. Since the concept was so innovative, it was a high-risk project given the large investment involved. The company additionally wanted to understand the best potential markets where this concept could tour.