Testing the market potential of a new genre of Family Entertainment Centers

A new kind of Family Entertainment Centre (FEC) was in development, imagined and designed by a new player in the industry. This entertainment offering would be built around exploration and creativity, targeting an intergenerational and multigenerational clientele and offering them an opportunity to play together.

Determine the conditions of success for the creation of a nighttime IP-based experience

A producer of multimedia experiences was developing an immersive nighttime experience in the United Kingdom based on a well-known global intellectual property. As the producers were taking a financial risk with the project, they needed to validate its commercial viability as well as identify the optimal location from a series of six potential sites in the country.

Defining the spectrum of immersive location-based entertainment

Back Defining the spectrum of immersive location-based entertainment experiences Photo credit: Convergence Station, Meow Wolf Over the past decade, immersive experiences have boomed, taking many forms. This expansion has been a significant trend in the entertainment industry— according to Habo, in 2019, the immersive location-based entertainment (LBE) sector was worth nearly US$5 billion. Its growth […]

Guide the creative and strategic development of a highly-innovative virtual reality experience

A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.

Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience

A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.

Validate the market potential of a new educational touring exhibition

A studio creating immersive experiences needed to validate the market potential of a new traveling exhibition in development. However, the project presented a challenge: the theme chosen for the exhibition was niche and involved a risk of not being able to appeal to a mass audience. The client needed help to validate the project’s potential to solidify its business plan and raise financing.

Guide the development of a new museum dedicated to contemporary art

A well-established museum was working on the development of an extension of its current offering – a brand new building to be designed by a world-renowned architectural firm. Partly founded by public grants but also by private investors, the client needed guidance to build an economic model that would ensure the long-term viability of the project.

Validate the impact of an immersive experience on the business objectives of an American museum

A U.S. museum needed to validate the market potential for an immersive outdoor nightlife experience for residents of Atlanta and its surrounding areas. Furthermore, they wanted to identify the optimal positioning (aspiration, value proposition, business model, etc.) to ensure the success.

The first-ever study on the value of intellectual properties

Back The first-ever study on the value of intellectual properties DOWNLOAD THE STUDY Intellectual properties (IPs) are increasingly used in the entertainment, creative and licensing industries to create compelling experiences that attract mass audiences. However, in the eyes of consumers, not all IPs are created equal. They value and feel moved to engage with some […]

Demystifying live entertainment consumers through segmentation

Back Live entertainment industry research Demystifying live entertainment consumers through segmentation No two consumers are the same – especially in the live entertainment industry where consumers are diverse and everyone has their own attitudes, needs, and behaviors. Treating consumers as one homogeneous group can lead to marketing inefficiencies and missed opportunities. This point is highlighted […]