Connecting with Gen Z through IPs

Our research revealed that Gen Z and Millennials are the most attached to top US IPs. On average, 16% of Gen Z identify as fans of these IPs, compared to 2% for the Silent Generation and 3% for Baby Boomers. Despite being created before they were born, these IPs resonate strongly with them, often due to nostalgia and emotional connection.

Navigating through entertainment market dynamics and consumer expectations

To stay ahead in a dynamic industry, entertainment companies must comprehensively understand audience needs, market trends, and competitive practices.

Toronto’s Entertainment Landscape: Consumer Insights and Market Potential

This study delves into Toronto’s vibrant entertainment sector, offering a unique perspective from the consumer’s viewpoint. By examining preferences and habits related to both at-home and out-of-home entertainment, Habo aims to uncover the city’s overlooked potential.

Out-of-home Entertainment: The importance of assessing the addressable market when choosing a location

Understanding the addressable market, mainly defined by the choice of location, is required to assess the product/market fit of an Out-Of-Home Entertainment concept.

Gain strategic insights into the commercial value of the Top 70 IPs in the US

Order our dashboards to assess the commercial success of intellectual properties. Gain data and insights into the potential and strength of each intellectual property, relying on the Habo IP Index model.

Deciphering the NFT market to support the positioning of an established cultural institution in this ecosystem

The NFT market has plummeted since its peak in August 2021, prompting questions about the future of these digital assets. To regain or maintain their value, NFTs must demonstrate substance by providing utility or serving as a medium for true Art, as recognized by the market.

Guide the development of a new museum dedicated to contemporary art

A well-established museum was working on the development of an extension of its current offering – a brand new building to be designed by a world-renowned architectural firm. Partly founded by public grants but also by private investors, the client needed guidance to build an economic model that would ensure the long-term viability of the project.

Strategic planning for a contemporary art biennial

A contemporary art biennial wanted to develop a strategy to maintain its success and sustainability. We organized strategic planning sessions and developed a strategic plan focused on 4 key imperatives, thereby ensuring that all members of the Board of Directors were aligned with respect to the vision and future of the event.

Marketing strategy for a museum dedicated to Arts and technology

A museum was getting low turn-out numbers despite excellent reviews. A new leadership team wanted to review its marketing strategy and aim for accelerated growth.