Demystifying live entertainment consumers through segmentation

Back Live entertainment industry research Demystifying live entertainment consumers through segmentation No two consumers are the same – especially in the live entertainment industry where consumers are diverse and everyone has their own attitudes, needs, and behaviors. Treating consumers as one homogeneous group can lead to marketing inefficiencies and missed opportunities. This point is highlighted […]

Quebecers and entertainment in times of COVID-19 (edition 2, May 2020)

Back Entertainment barometer Quebecers and entertainment in times of COVID-19 (edition 2, May 2020) June 2, 2020 One month ago, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes the evolution of the attitudes of Quebec entertainment consumers regarding the current pandemic. One month later, what has changed? How has the consumers’ […]

Insights for the entertainment industry in times of COVID-19 (edition 6, March 2021)

Back Market trends Insights for the entertainment industry in times of COVID-19 (edition 6, March 2021) March 10, 2021 Almost a year ago, in April 2020, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes how Quebec entertainment consumers’ attitudes to the current pandemic have evolved. In an unprecedented pandemic year that has profoundly affected […]

Quebecers and entertainment in times of COVID-19 (edition 5, October 2020)

Back Market trends Quebecers and entertainment in times of COVID-19 (edition 5, October 2020) November 10, 2020 In April 2020, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes the evolution of the attitude of Quebec entertainment consumers in relation to the current pandemic. Six months later, what is the state of mind of Quebec […]

Quebecers and entertainment in times of COVID-19 (edition 3, July 2020)

Back Entertainment barometer Quebecers and entertainment in times of COVID-19 (edition 3, July 2020) August 3, 2020 In April 2020, Habo and Lepointdevente.com published the first edition of Entertainment Barometer, a longitudinal study that analyzes the evolution of attitudes of Quebec entertainment consumers in relation to the current pandemic. A second edition, published in May 2020, focused on mitigation […]

Think local, act global

Back Point of view Think local, act global (Text originally published in Les Affaires on June 25, 2020.) Since the 1970s, the ideology “Think global, act local” has guided world leaders, lulled by the thought that the prospect of a global market should also be anchored in local roots. However, in recent months, major social changes have […]

Quebecers and online events (edition 2, May 2020)

Back Market trends Quebecers and online events (edition 2, May 2020) June 23, 2020 One month ago, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes the evolution of the attitudes of Quebec entertainment consumers regarding the current pandemic. In this Barometer, we also addressed online events. Can they be a monetization strategy […]

Quebecers and entertainment in times of COVID-19 (edition 1, April 2020)

Back Market trends Quebecers and entertainment in times of COVID-19 (edition 1, April 2020) April 29, 2020 [Update: the most recent version of the Barometer, published in May 2020, is available here.] What will post-COVID entertainment look like in Quebec? Will consumers feel confident enough to consume entertainment activities? In recent weeks, these questions have been […]