Navigating through entertainment market dynamics and consumer expectations
To stay ahead in a dynamic industry, entertainment companies must comprehensively understand audience needs, market trends, and competitive practices.
The main parameters of interactive installations
Interactive installations generate memorable experiences and stimulate participant engagement, supporting the economic and social objectives of urban revitalization. These increasingly popular temporary installations offer unparalleled flexibility, allowing managers to regularly renew content and adapt spaces according to seasons and themes, while enriching local communities with works by international artists.
Toronto’s Entertainment Landscape: Consumer Insights and Market Potential
This study delves into Toronto’s vibrant entertainment sector, offering a unique perspective from the consumer’s viewpoint. By examining preferences and habits related to both at-home and out-of-home entertainment, Habo aims to uncover the city’s overlooked potential.
Out-of-home Entertainment: The importance of assessing the addressable market when choosing a location
Understanding the addressable market, mainly defined by the choice of location, is required to assess the product/market fit of an Out-Of-Home Entertainment concept.
Gain strategic insights into the commercial value of the Top 70 IPs in the US
Order our dashboards to assess the commercial success of intellectual properties. Gain data and insights into the potential and strength of each intellectual property, relying on the Habo IP Index model.
Quebec is a global leader in the videogame industry
Explore Quebec’s leading role in the global video game industry. Discover the key factors of its leadership through our latest Habo study.
Defining the spectrum of immersive location-based entertainment
Back Defining the spectrum of immersive location-based entertainment experiences Photo credit: Convergence Station, Meow Wolf Over the past decade, immersive experiences have boomed, taking many forms. This expansion has been a significant trend in the entertainment industry— according to Habo, in 2019, the immersive location-based entertainment (LBE) sector was worth nearly US$5 billion. Its growth […]
The first-ever study on the value of intellectual properties
Back The first-ever study on the value of intellectual properties DOWNLOAD THE STUDY Intellectual properties (IPs) are increasingly used in the entertainment, creative and licensing industries to create compelling experiences that attract mass audiences. However, in the eyes of consumers, not all IPs are created equal. They value and feel moved to engage with some […]
Demystifying live entertainment consumers through segmentation
Back Live entertainment industry research Demystifying live entertainment consumers through segmentation No two consumers are the same – especially in the live entertainment industry where consumers are diverse and everyone has their own attitudes, needs, and behaviors. Treating consumers as one homogeneous group can lead to marketing inefficiencies and missed opportunities. This point is highlighted […]
Quebecers and entertainment in times of COVID-19 (edition 2, May 2020)
Back Entertainment barometer Quebecers and entertainment in times of COVID-19 (edition 2, May 2020) June 2, 2020 One month ago, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes the evolution of the attitudes of Quebec entertainment consumers regarding the current pandemic. One month later, what has changed? How has the consumers’ […]
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