Monetizing Sports IPs Beyond Live Events – The F1 Case

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.

Deepening audience understanding: From segmentation to personas

Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making—illustrated through a case study on Broadway audiences.

Exploring the key entertainment market dynamics of Orlando and Las Vegas

Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.

The differences in professional sports fan engagement and how they affect revenues

Sports organizations can no longer rely on a one-size-fits-all approach to fan engagement. From North America’s entertainment-driven model to Europe’s match-centric tradition and the Middle East’s emerging market, behavioral differences directly shape revenue potential.

New York vs. Los Angeles: How do these two entertainment giants compare?

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.

Understanding the cultural and market dynamics of entertainment in Japan and Western markets

New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.

Exporting creative concepts rooted in Arts and Culture

How do audience expectations shape the success of arts and culture-based touring experiences? While cultural heritage resonates in Europe, entertainment value drives engagement in North America. Understanding these nuances is key to adapting creative concepts for different markets.

The size of the immersive experiences market in the United States

Evaluation of the Immersive Experiences Market in the U.S. in 2024, with an analysis of growth, key segments, and opportunities for producers.

Study on the socio-economic conditions of Quebec film producers

A study commissioned by the UPPCQ examines the socio-economic conditions of Quebec’s independent film producers, documenting key issues such as economic and working conditions, and proposing solutions to support a sustainable ecosystem for the industry.

Evaluating the potential of U.S. markets for immersive experiences

An in-depth analysis of U.S. markets for immersive experiences, focusing on key factors such as market size, demand, competition, and location. This article provides actionable insights to help producers assess and prioritize target markets for successful market entry.