Defining the spectrum of immersive location-based entertainment

Back Defining the spectrum of immersive location-based entertainment experiences Over the past decade, immersive experiences have boomed, taking many forms. This expansion has been a significant trend in the entertainment industry— according to Habo, in 2019, the immersive location-based entertainment (LBE) sector was worth nearly US$5 billion. Its growth continued in 2022 with a strong […]

The first-ever study on the value of intellectual properties

Back The first-ever study on the value of intellectual properties DOWNLOAD THE STUDY Intellectual properties (IPs) are increasingly used in the entertainment, creative and licensing industries to create compelling experiences that attract mass audiences. However, in the eyes of consumers, not all IPs are created equal. They value and feel moved to engage with some […]

Demystifying live entertainment consumers through segmentation

Back Live entertainment industry research Demystifying live entertainment consumers through segmentation No two consumers are the same – especially in the live entertainment industry where consumers are diverse and everyone has their own attitudes, needs, and behaviors. Treating consumers as one homogeneous group can lead to marketing inefficiencies and missed opportunities. This point is highlighted […]

Unlocking the commercial potential of IPs in the entertainment industry

Back Unlocking the commercial potential of IPs in the entertainment industry Habo will soon be launching the first-ever intellectual property (IP) research of its kind: the Habo IP Index. 70 of the world’s largest IPs across five different categories (movies, TV shows, video games, shows and books) are being analyzed and ranked based on their […]

Demystifying live entertainment consumers through segmentation

Back Live entertainment industry research Demystifying live entertainment consumers through segmentation No two consumers are the same – especially in the live entertainment industry where consumers are diverse and everyone has their own attitudes, needs, and behaviors. Treating consumers as one homogeneous group can lead to marketing inefficiencies and missed opportunities. This point is highlighted […]

Quebecers and entertainment in times of COVID-19 (edition 2, May 2020)

Back Entertainment barometer Quebecers and entertainment in times of COVID-19 (edition 2, May 2020) June 2, 2020 One month ago, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes the evolution of the attitudes of Quebec entertainment consumers regarding the current pandemic. One month later, what has changed? How has the consumers’ […]

Insights for the entertainment industry in times of COVID-19 (edition 6, March 2021)

Back Market trends Insights for the entertainment industry in times of COVID-19 (edition 6, March 2021) March 10, 2021 Almost a year ago, in April 2020, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes how Quebec entertainment consumers’ attitudes to the current pandemic have evolved. In an unprecedented pandemic year that has profoundly affected […]

Quebecers and entertainment in times of COVID-19 (edition 5, October 2020)

Back Market trends Quebecers and entertainment in times of COVID-19 (edition 5, October 2020) November 10, 2020 In April 2020, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes the evolution of the attitude of Quebec entertainment consumers in relation to the current pandemic. Six months later, what is the state of mind of Quebec […]

Quebecers and entertainment in times of COVID-19 (edition 3, July 2020)

Back Entertainment barometer Quebecers and entertainment in times of COVID-19 (edition 3, July 2020) August 3, 2020 In April 2020, Habo and Lepointdevente.com published the first edition of Entertainment Barometer, a longitudinal study that analyzes the evolution of attitudes of Quebec entertainment consumers in relation to the current pandemic. A second edition, published in May 2020, focused on mitigation […]

Think local, act global

Back Point of view Think local, act global June 29, 2020   (Text originally published in Les Affaires on June 25, 2020.)   Since the 1970s, the ideology “Think global, act local” has guided world leaders, lulled by the thought that the prospect of a global market should also be anchored in local roots. However, in recent […]