The size of the immersive experiences market in the United States

Evaluation of the Immersive Experiences Market in the U.S. in 2024, with an analysis of growth, key segments, and opportunities for producers.

Study on the socio-economic conditions of Quebec film producers

A study commissioned by the UPPCQ examines the socio-economic conditions of Quebec’s independent film producers, documenting key issues such as economic and working conditions, and proposing solutions to support a sustainable ecosystem for the industry.

Evaluating the potential of U.S. markets for immersive experiences

An in-depth analysis of U.S. markets for immersive experiences, focusing on key factors such as market size, demand, competition, and location. This article provides actionable insights to help producers assess and prioritize target markets for successful market entry.

The rise of high-profile IPs and docuseries

By integrating market validation strategies early in the development process, filmmakers can position their projects more effectively within a competitive market, enhancing the likelihood of recognition and distribution for a broader array of stories.

Portrait of the NFT Art market

The NFT art market has rapidly emerged as a significant sector, challenging the traditional art industry and redefining the boundaries of artistry. Projected to generate US$119.8 million in revenue in 2024, NFT art has sparked widespread interest, attracting a diverse audience while igniting debates on the materiality of art and the evolving definition of what constitutes artistic value.

Connecting with Gen Z through IPs

Our research revealed that Gen Z and Millennials are the most attached to top US IPs. On average, 16% of Gen Z identify as fans of these IPs, compared to 2% for the Silent Generation and 3% for Baby Boomers. Despite being created before they were born, these IPs resonate strongly with them, often due to nostalgia and emotional connection.

Navigating through entertainment market dynamics and consumer expectations

To stay ahead in a dynamic industry, entertainment companies must comprehensively understand audience needs, market trends, and competitive practices.

The main parameters of interactive installations

Interactive installations generate memorable experiences and stimulate participant engagement, supporting the economic and social objectives of urban revitalization. These increasingly popular temporary installations offer unparalleled flexibility, allowing managers to regularly renew content and adapt spaces according to seasons and themes, while enriching local communities with works by international artists.

Toronto’s Entertainment Landscape: Consumer Insights and Market Potential

This study delves into Toronto’s vibrant entertainment sector, offering a unique perspective from the consumer’s viewpoint. By examining preferences and habits related to both at-home and out-of-home entertainment, Habo aims to uncover the city’s overlooked potential.

Out-of-home Entertainment: The importance of assessing the addressable market when choosing a location

Understanding the addressable market, mainly defined by the choice of location, is required to assess the product/market fit of an Out-Of-Home Entertainment concept.