Museums and cultural
institutions consulting services
New forms of technology—such as AR, VR, pop-up experiences, and immersive content—are being embraced with enthusiasm. But this shift in how people engage with culture is raising expectations and prompting traditional artistic and cultural institutions to rethink their role.
Museums, in particular, are exploring innovative ways to tell their stories and stay relevant to audiences that are increasingly connected and drawn to new media formats.
As audience behaviors evolve, cultural institutions must revisit their strategies and adapt their programming. To remain relevant, institutions must complement traditional approaches with new ways of engaging the public.
We provide the data and insights needed to build marketing plans that resonate with new audiences and spark deeper engagement.
Our expertise in working with museums and cultural institutions helps both organizations and content creators develop forward-thinking projects, identify growth opportunities, and foster meaningful visitor connections. We understand the realities of the sector and support institutions with the marketing intelligence and financial know-how required to thrive.
Here are some examples of how we can help:
Build strategic plans for museum and cultural institutions
We support museums and cultural organizations in developing long-term strategic plans. Our work helps identify the strategic and financial gaps between where an institution is today—and where it aspires to be.
Understand visitors perceptions
To succeed, institutions must understand their audiences. Robust visitor insights enable organizations to respond effectively and invest in programming that aligns with audience expectations.
We support this process through post-visit surveys and targeted quantitative research aimed at the audiences institutions want to reach.
Evaluate the market potential of new concepts or exhibitions
Before dedicating resources to a new concept or exhibition, it’s important to assess its market potential. We conduct surveys, focus groups, and interviews to provide a clear picture of public interest and viability.
Develop marketing strategies
New platforms and media habits often call for refreshed marketing strategies. We help institutions design marketing plans that meet both organizational and project-specific objectives, ensuring they stay relevant and connected with their audiences.
Case Studies
The following is a selection of case studies related to the museum and cultural institutions sector that Habo has brought to fruition:
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