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Technology consulting services

The technology industry has had an upward trajectory for decades, but the path to success for tech products and services is anything but certain.

Bringing a new tech product to market can be a risky and expensive venture, but some of the risks can be mitigated by assessing the market and its clients, and building viable business models.

We help our clients break through the noise and achieve a sustainable competitive edge.

Having worked with both tech companies and those diversifying into the sector, Habo can assist industry natives and newcomers by forecasting the market potential of their new products.

We help companies creating tech products and software solutions to gain a clear understanding of the options and opportunities before them, by leveraging our detailed understanding of the industry, our marketing expertise and our financial analysis skills.

Here are some examples of how we can help:

We assess the market readiness of new value propositions, interviewing experts and potential customers to gain the insights that help us discover untapped and promising customer segments that may hold the keys to a product’s success.

Clients approach us at all stages of the product development cycle. Some may only have a concept in mind, others an initial prototype and some an almost-finished product. In each case our job is to evaluate how attractive the product offering is and identify the kind of features it needs to achieve the most advantageous positioning.

We can also undertake a market analysis to look at what products are currently available and assess their differentiators. We can then determine what kind of clients would find the product relevant and shape the development strategies needed to reach them.

Case Studies

The following is a selection of case studies related to the technology industry that Habo has brought to fruition:

Toronto's Entertainment Landscape: Consumer Insights and Market Potential

A new kind of Family Entertainment Centre (FEC) was in development, imagined and designed by a new player in the industry. This entertainment offering would be built around exploration and creativity, targeting an intergenerational and multigenerational clientele and offering them an opportunity to play together.

Quebec is a global leader in the videogame industry

A new kind of Family Entertainment Centre (FEC) was in development, imagined and designed by a new player in the industry. This entertainment offering would be built around exploration and creativity, targeting an intergenerational and multigenerational clientele and offering them an opportunity to play together.

Case study

Deciphering the NFT market to support the positioning of an established cultural institution in this ecosystem

The NFT market has plummeted since its peak in August 2021, prompting questions about the future of these digital assets. To regain or maintain their value, NFTs must demonstrate substance by providing utility or serving as a medium for true Art, as recognized by the market.

Case study

Determine the conditions of success for the creation of a nighttime IP-based experience

A producer of multimedia experiences was developing an immersive nighttime experience in the United Kingdom based on a well-known global intellectual property. As the producers were taking a financial risk with the project, they needed to validate its commercial viability as well as identify the optimal location from a series of six potential sites in the country.

Case study

Guide the creative and strategic development of a highly-innovative virtual reality experience

A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.

Case study

Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience

A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project's success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.

Marketing strategy for a museum dedicated to Arts and technology
Case study

Marketing strategy for a museum dedicated to Arts and technology

A museum was getting low turn-out numbers despite excellent reviews. A new leadership team wanted to review its marketing strategy and aim for accelerated growth.

All our case studies

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