Toronto’s Entertainment Landscape: Consumer Insights and Market Potential

This study delves into Toronto’s vibrant entertainment sector, offering a unique perspective from the consumer’s viewpoint. By examining preferences and habits related to both at-home and out-of-home entertainment, Habo aims to uncover the city’s overlooked potential.

Gain strategic insights into the commercial value of the Top 70 IPs in the US

Order our dashboards to assess the commercial success of intellectual properties. Gain data and insights into the potential and strength of each intellectual property, relying on the Habo IP Index model.

Quebec is a global leader in the videogame industry

Explore Quebec’s leading role in the global video game industry. Discover the key factors of its leadership through our latest Habo study.

Guide the creative and strategic development of a highly-innovative virtual reality experience

A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.

Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience

A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.

Validate the market potential of a new educational touring exhibition

A studio creating immersive experiences needed to validate the market potential of a new traveling exhibition in development. However, the project presented a challenge: the theme chosen for the exhibition was niche and involved a risk of not being able to appeal to a mass audience. The client needed help to validate the project’s potential to solidify its business plan and raise financing.