Toronto’s Entertainment Landscape: Consumer Insights and Market Potential
This study delves into Toronto’s vibrant entertainment sector, offering a unique perspective from the consumer’s viewpoint. By examining preferences and habits related to both at-home and out-of-home entertainment, Habo aims to uncover the city’s overlooked potential.
Determine the conditions of success for the creation of a nighttime IP-based experience
A producer of multimedia experiences was developing an immersive nighttime experience in the United Kingdom based on a well-known global intellectual property. As the producers were taking a financial risk with the project, they needed to validate its commercial viability as well as identify the optimal location from a series of six potential sites in the country.
Strategic insights for a new type of immersive multimedia experience
An entertainment company developed a new type of immersive live entertainment experience that was a hybrid of a nightclub and a multimedia show. Since the concept was so innovative, it was a high-risk project given the large investment involved. The company additionally wanted to understand the best potential markets where this concept could tour.
Strategic planning and business model optimization of a multimedia creation company
A multimedia creation company has enjoyed sustained growth since its launch 3 years ago. Yet, the founders were faced with a lack of strategy or planning to properly structure growth and optimize the business model as well as the organizational structure.