An entertainment company developed a new type of immersive live entertainment experience that was a hybrid of a nightclub and a multimedia show. Since the concept was so innovative, it was a high-risk project given the large investment involved. The company additionally wanted to understand the best potential markets where this concept could tour.
A multimedia creation company has enjoyed sustained growth since its launch 3 years ago. Yet, the founders were faced with a lack of strategy or planning to properly structure growth and optimize the business model as well as the organizational structure.