Validate the impact of an immersive experience on the business objectives of an American museum
A U.S. museum needed to validate the market potential for an immersive outdoor nightlife experience for residents of Atlanta and its surrounding areas. Furthermore, they wanted to identify the optimal positioning (aspiration, value proposition, business model, etc.) to ensure the success.
A new hospitality concept comes to life with an effective business plan
A new concept of experiential camping, halfway between glamping and immersion in nature, was in development. In order to validate the project and raise the required financing, the client needed a business plan validating the value proposition, market potential, strategy and business model.
Strategic planning for a contemporary art biennial
A contemporary art biennial wanted to develop a strategy to maintain its success and sustainability. We organized strategic planning sessions and developed a strategic plan focused on 4 key imperatives, thereby ensuring that all members of the Board of Directors were aligned with respect to the vision and future of the event.
Strategic plan for a festivals and events producer
An event and festival production company wanted to ensure the growth of the organization. The executive team demonstrated a desire to have a flexible yet structured roadmap for further sustainability. We developed a simplified strategic plan in cooperation with key players from the management team.
Strategic planning and business model optimization of a multimedia creation company
A multimedia creation company has enjoyed sustained growth since its launch 3 years ago. Yet, the founders were faced with a lack of strategy or planning to properly structure growth and optimize the business model as well as the organizational structure.