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Arts and culture

The arts and culture industry has undergone significant changes in recent years. New art forms and experiences have disrupted traditional business strategies, prompting organizations to adopt innovative methods for creation, presentation, and communication with audiences through digital channels.
We help arts and culture organizations refine their strategies, broaden their reach, and attract new audiences.
At Habo, we’ve partnered with museums, theaters, art galleries, and other cultural institutions to craft impactful strategic plans and marketing initiatives. Our methodologies empower organizations to gain deeper insights into their market, audiences, and internal strengths and challenges.
With our expertise, we assist clients in delivering enriched programs that engage their communities, increase visitor numbers, and optimize the use of financial and human resources.
We have developed strong expertise in the following sectors:

Museums and cultural institutions
We help museums and cultural institutions assess the commercial and creative potential of their projects. Through market research and visitor insights, we develop strategies that optimize offerings, enhance engagement, and ensure a strong return on investment. Our focus is on creating business models that deliver impactful experiences while meeting both audience and financial goals.

Touring exhibitions
We evaluate touring exhibition concepts, develop effective business models, identify new market opportunities, and craft strategic touring plans that enhance reach and engagement. Our approach ensures that each exhibition is positioned for success while meeting both creative and commercial objectives.

With years of experience and a team of dedicated experts, we excel in several areas that can benefit your company and your teams.
Case Studies
The following is a selection of case studies related to the arts and culture industry that Habo has brought to fruition: