Home > INDUSTRIES > Entertainment and sport > Video Gaming

Video gaming consulting services

The global video game industry is now worth an estimated $187 billion, with over 3 billion active players worldwide. This rapidly expanding and diverse audience spans all demographics, reflecting the industry’s unparalleled global reach and cultural influence.

Digital distribution platforms have dramatically lowered the barriers to entry, allowing developers of all sizes to reach global audiences. But with that accessibility comes intense competition. Industry giants with massive marketing budgets often dominate the space, making it harder for small and mid-sized studios to stand out.

We help our clients understand what it takes to succeed in the highly competitive video game industry.

Habo has conducted numerous studies of this market, giving us a deep understanding of its dynamics and the ability to assess the success potential of new concepts. By combining our knowledge of the video game ecosystem with marketing expertise and financial acumen, we deliver results that make a difference.

Here are some examples of how we can help:

Understand the potential of a video game concept

In a crowded market with a vast array of titles, we help developers and designers assess player interests and gauge appetite for specific concepts and themes. This enables teams to reduce creative risk and increase their game’s likelihood of success — at launch and over time.

Quantify the addressable market and how to reach it

With so many genres and sub-genres, it can be difficult for developers, publishers, or investors to pinpoint where a game fits and what revenue potential it holds. Using data analysis, focus groups, and surveys, we help studios estimate the size of their addressable market and identify the best channels to engage it.

Conduct market research to support funding strategies and discoverability

For a game to meet its sales objectives, it needs both adequate funding and strong visibility on distribution platforms. We support studios with market research to strengthen funding applications and pitches, while also guiding the marketing strategy to maximize discoverability.

Develop marketing strategies

Exploring new ways to reach audiences—such as emerging platforms—can be beneficial, but not all strategies are a fit. Habo helps clients align their marketing approach with both business goals and the specific needs of each project.

Build a financial model to ensure the commercial viability of a new video game

A compelling idea and creative vision are essential foundations for any successful game, but long-term success requires a clear financial model that supports sustainability and appeals to investors. We work with developers and publishers to strike the right balance between artistic ambition and business fundamentals.