Navigating through entertainment market dynamics and consumer expectations

To stay ahead in a dynamic industry, entertainment companies must comprehensively understand audience needs, market trends, and competitive practices.

The main parameters of interactive installations

Interactive installations generate memorable experiences and stimulate participant engagement, supporting the economic and social objectives of urban revitalization. These increasingly popular temporary installations offer unparalleled flexibility, allowing managers to regularly renew content and adapt spaces according to seasons and themes, while enriching local communities with works by international artists.

Toronto’s Entertainment Landscape: Consumer Insights and Market Potential

This study delves into Toronto’s vibrant entertainment sector, offering a unique perspective from the consumer’s viewpoint. By examining preferences and habits related to both at-home and out-of-home entertainment, Habo aims to uncover the city’s overlooked potential.

Out-of-home Entertainment: The importance of assessing the addressable market when choosing a location

Understanding the addressable market, mainly defined by the choice of location, is required to assess the product/market fit of an Out-Of-Home Entertainment concept.

Gain strategic insights into the commercial value of the Top 70 IPs in the US

Order our dashboards to assess the commercial success of intellectual properties. Gain data and insights into the potential and strength of each intellectual property, relying on the Habo IP Index model.

Evaluate the market potential of a large-scale immersive live entertainment experience

The producers of a large-scale immersive live entertainment experience wanted to conduct a detailed market study to validate their project’s commercial potential in terms of ticket volume and revenue, and to identify the key success factors for maximizing the success of the experience. The market study was also intended to approach investors and raise the funds needed to produce the experience.

Testing the market potential of a new genre of Family Entertainment Centers

A new kind of Family Entertainment Centre (FEC) was in development, imagined and designed by a new player in the industry. This entertainment offering would be built around exploration and creativity, targeting an intergenerational and multigenerational clientele and offering them an opportunity to play together.

Defining the spectrum of immersive location-based entertainment

Back Defining the spectrum of immersive location-based entertainment experiences Photo credit: Convergence Station, Meow Wolf Over the past decade, immersive experiences have boomed, taking many forms. This expansion has been a significant trend in the entertainment industry— according to Habo, in 2019, the immersive location-based entertainment (LBE) sector was worth nearly US$5 billion. Its growth […]