Ensuring the success of a new Broadway show based on a blockbuster movie

Concept validation for a Broadway show based on a blockbuster movie

Show producers based in New York were working on a new musical based on a blockbuster movie. However, in order to ensure the success of the conversion of this movie to a stage show, the producers needed to validate the commercial potential of the intellectual property on Broadway, as well as the creative latitude they could achieve with the film.