Formula 1’s resonance across markets: Insights from the Habo IP Index

Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.

Orlando vs. Las Vegas: Key market trends of domestic visitors

Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city’s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities’ appeal to international visitors, both also rank among the most popular U.S. destinations among Americans.

Deepening audience understanding: From segmentation to personas

Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making—illustrated through a case study on Broadway audiences.

Gain strategic insights into the commercial value of the Top 70 IPs in the US

Order our dashboards to assess the commercial success of intellectual properties. Gain data and insights into the potential and strength of each intellectual property, relying on the Habo IP Index model.