Strategic planning and business model optimization of a multimedia creation company

A multimedia creation company has enjoyed sustained growth since its launch 3 years ago. Yet, the founders were faced with a lack of strategy or planning to properly structure growth and optimize the business model as well as the organizational structure.

Choose intellectual properties that have real commercial potential

A company producing and touring travelling exhibitions wanted to develop new exhibitions to complement its portfolio and tour these exhibitions across the world. The company also needed to demonstrate the commercial potential of its new projects to co-producers across the world.

Analysis of a beer brand positioning

A microbrewery was a major player in its sector, but needed to understand how consumers perceived the brand. We organized focus groups with customers and did quantitative studies in 3 provinces: Quebec, Ontario and British Columbia.

Marketing strategy for a museum dedicated to Arts and technology

A museum was getting low turn-out numbers despite excellent reviews. A new leadership team wanted to review its marketing strategy and aim for accelerated growth.