A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.
Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience
A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.
Show producers based in New York were working on a new musical based on a blockbuster movie. However, in order to ensure the success of the conversion of this movie to a stage show, the producers needed to validate the commercial potential of the intellectual property on Broadway, as well as the creative latitude they could achieve with the film.
A company producing and touring travelling exhibitions wanted to develop new exhibitions to complement its portfolio and tour these exhibitions across the world. The company also needed to demonstrate the commercial potential of its new projects to co-producers across the world.
A microbrewery was a major player in its sector, but needed to understand how consumers perceived the brand. We organized focus groups with customers and did quantitative studies in 3 provinces: Quebec, Ontario and British Columbia.