Portrait of the NFT Art market
The NFT art market has rapidly emerged as a significant sector, challenging the traditional art industry and redefining the boundaries of artistry. Projected to generate US$119.8 million in revenue in 2024, NFT art has sparked widespread interest, attracting a diverse audience while igniting debates on the materiality of art and the evolving definition of what constitutes artistic value.
Connecting with Gen Z through IPs
Our research revealed that Gen Z and Millennials are the most attached to top US IPs. On average, 16% of Gen Z identify as fans of these IPs, compared to 2% for the Silent Generation and 3% for Baby Boomers. Despite being created before they were born, these IPs resonate strongly with them, often due to nostalgia and emotional connection.
Navigating through entertainment market dynamics and consumer expectations
To stay ahead in a dynamic industry, entertainment companies must comprehensively understand audience needs, market trends, and competitive practices.
The main parameters of interactive installations
Interactive installations generate memorable experiences and stimulate participant engagement, supporting the economic and social objectives of urban revitalization. These increasingly popular temporary installations offer unparalleled flexibility, allowing managers to regularly renew content and adapt spaces according to seasons and themes, while enriching local communities with works by international artists.
Toronto’s Entertainment Landscape: Consumer Insights and Market Potential
This study delves into Toronto’s vibrant entertainment sector, offering a unique perspective from the consumer’s viewpoint. By examining preferences and habits related to both at-home and out-of-home entertainment, Habo aims to uncover the city’s overlooked potential.
Out-of-home Entertainment: The importance of assessing the addressable market when choosing a location
Understanding the addressable market, mainly defined by the choice of location, is required to assess the product/market fit of an Out-Of-Home Entertainment concept.
Gain strategic insights into the commercial value of the Top 70 IPs in the US
Order our dashboards to assess the commercial success of intellectual properties. Gain data and insights into the potential and strength of each intellectual property, relying on the Habo IP Index model.
Quebec is a global leader in the videogame industry
Explore Quebec’s leading role in the global video game industry. Discover the key factors of its leadership through our latest Habo study.
Deciphering the NFT market to support the positioning of an established cultural institution in this ecosystem
The NFT market has plummeted since its peak in August 2021, prompting questions about the future of these digital assets. To regain or maintain their value, NFTs must demonstrate substance by providing utility or serving as a medium for true Art, as recognized by the market.
Evaluate the market potential of a large-scale immersive live entertainment experience
The producers of a large-scale immersive live entertainment experience wanted to conduct a detailed market study to validate their project’s commercial potential in terms of ticket volume and revenue, and to identify the key success factors for maximizing the success of the experience. The market study was also intended to approach investors and raise the funds needed to produce the experience.
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