Exporting creative concepts rooted in Arts and Culture

How do audience expectations shape the success of arts and culture-based touring experiences? While cultural heritage resonates in Europe, entertainment value drives engagement in North America. Understanding these nuances is key to adapting creative concepts for different markets.

Study on the socio-economic conditions of Quebec film producers

A study commissioned by the UPPCQ examines the socio-economic conditions of Quebec’s independent film producers, documenting key issues such as economic and working conditions, and proposing solutions to support a sustainable ecosystem for the industry.

Evaluating the potential of U.S. markets for immersive experiences

An in-depth analysis of U.S. markets for immersive experiences, focusing on key factors such as market size, demand, competition, and location. This article provides actionable insights to help producers assess and prioritize target markets for successful market entry.

The rise of high-profile IPs and docuseries

By integrating market validation strategies early in the development process, filmmakers can position their projects more effectively within a competitive market, enhancing the likelihood of recognition and distribution for a broader array of stories.

Portrait of the NFT Art market

The NFT art market has rapidly emerged as a significant sector, challenging the traditional art industry and redefining the boundaries of artistry. Projected to generate US$119.8 million in revenue in 2024, NFT art has sparked widespread interest, attracting a diverse audience while igniting debates on the materiality of art and the evolving definition of what constitutes artistic value.