Leveraging intellectual properties to enhance consumer experience

A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.

Validate the market potential of a new educational touring exhibition

A studio creating immersive experiences needed to validate the market potential of a new traveling exhibition in development. However, the project presented a challenge: the theme chosen for the exhibition was niche and involved a risk of not being able to appeal to a mass audience. The client needed help to validate the project’s potential to solidify its business plan and raise financing.

Guide the development of a new museum dedicated to contemporary art

A well-established museum was working on the development of an extension of its current offering – a brand new building to be designed by a world-renowned architectural firm. Partly founded by public grants but also by private investors, the client needed guidance to build an economic model that would ensure the long-term viability of the project.

The first-ever study on the value of intellectual properties

Back The first-ever study on the value of intellectual properties DOWNLOAD THE STUDY Intellectual properties (IPs) are increasingly used in the entertainment, creative and licensing industries to create compelling experiences that attract mass audiences. However, in the eyes of consumers, not all IPs are created equal. They value and feel moved to engage with some […]

Demystifying live entertainment consumers through segmentation

Back Live entertainment industry research Demystifying live entertainment consumers through segmentation No two consumers are the same – especially in the live entertainment industry where consumers are diverse and everyone has their own attitudes, needs, and behaviors. Treating consumers as one homogeneous group can lead to marketing inefficiencies and missed opportunities. This point is highlighted […]

Unlocking the commercial potential of IPs in the entertainment industry

Back Unlocking the commercial potential of IPs in the entertainment industry Habo will soon be launching the first-ever intellectual property (IP) research of its kind: the Habo IP Index. 70 of the world’s largest IPs across five different categories (movies, TV shows, video games, shows and books) are being analyzed and ranked based on their […]

Demystifying live entertainment consumers through segmentation

Back Live entertainment industry research Demystifying live entertainment consumers through segmentation No two consumers are the same – especially in the live entertainment industry where consumers are diverse and everyone has their own attitudes, needs, and behaviors. Treating consumers as one homogeneous group can lead to marketing inefficiencies and missed opportunities. This point is highlighted […]

Quebecers and entertainment in times of COVID-19 (edition 2, May 2020)

Quebecers and entertainment in times of COVID-19 (edition 2, May 2020)

Back Entertainment barometer Quebecers and entertainment in times of COVID-19 (edition 2, May 2020) June 2, 2020 One month ago, Habo and Lepointdevente.com published the first edition of the Entertainment Barometer, a longitudinal study that analyzes the evolution of the attitudes of Quebec entertainment consumers regarding the current pandemic. One month later, what has changed? How has the consumers’ […]