Music, event and festival
consulting services
Music, event and festival consulting services
In recent years, the music industry has undergone a major shift—from selling products to delivering experiences. Today, the global concert industry is valued at $20 billion, with music festivals accounting for a significant portion of that market. In the US alone, more than 30 million people attend at least one festival each year, and the trend continues to grow steadily.
Music has universal appeal, but audience preferences and behaviors vary greatly depending on sociodemographic and behavioral factors. Concerts and festivals remain central to this ecosystem. While they can attract large audiences over short timeframes, the uncertainty around live attendance makes this a highly volatile business.
We help clients overcome challenges and meet their revenue goals.
Our expertise in the music, events and festivals sector gives us an unrivaled perspective. We use it to guide producers, artists, creators, and intellectual property owners to make the decisions that will help them deliver on their mission and realize their ambitions.
We work with the music, events, concerts and festivals sectors in a variety of ways, leveraging our marketing expertise, our financial analysis abilities and our understanding of industry-specific factors to deliver outstanding results.
Here are some examples of how we can help:
Build a strategic roadmap for event properties
Achieving success in the music, events and festivals industry requires clear strategies and careful planning. We help producers define their strategic roadmap and focus on the top priorities that can help generate value for the artist, brand or property.
Develop or refine business models and financial plans
The music, events and festivals industry can be a cash-intensive business with expensive investments, high talent fees and very diversified revenue sources. We help organizations build business models and financial plans that can clearly demonstrate long-term sustainability to stakeholders and investors.
Develop monetization strategies, turning properties into brands
After ticket sales and F&B, ancillary revenues are the third largest revenue stream for the music, events and festivals industries. From sponsorship to product development and licensing, a clear monetization strategy can create additional value and establish music properties as long-lasting brands.
Evaluate audience satisfaction and measure the impact of music, events and festivals
The success of any live event relies strongly on ‘buzz’, and word-of-mouth, so managing music brands or events properties requires a clear understanding of consumers and fans. We leverage various quantitative and qualitative methodologies to measure, understand and map the relationships between properties and their audiences.
Evaluate the equity of music, events and festivals properties
We help to evaluate the equity of properties and benchmark them against comparables to give investors, sponsors or strategic partners a clear understanding of their true worth.
Case Studies
The following is a selection of case studies related to the music, events and festivals sector that Habo has brought to fruition:
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