Touring exhibition consulting services
The touring exhibitions sector is highly diverse, with exhibitions varying widely in size, budget, and revenue model. Some are self-produced and self-hosted, while others travel between museums and cultural institutions. Some are blockbuster international experiences designed for broad public appeal, while others are crafted for niche audiences with highly targeted content.
From large-scale productions to more intimate formats, every touring exhibition relies on a complex business model. Producers face substantial upfront investments and often rely on long-term touring to recoup them. At the same time, host venues need concepts that can quickly build awareness and attract strong attendance within limited engagement windows.
We help leaders in the touring exhibition sector maximize the reach and revenue potential of their projects.
Our expertise lies in designing business models that support the success of touring exhibitions. We understand the needs of both producers and host venues, and we apply our marketing insights, financial skills, and industry knowledge to build a solid strategic foundation.
Here are some examples of how we can help:
Evaluate the market potential of new exhibition concepts
Regardless of scale, launching a new exhibition is a high-stakes investment. Commissioners and creators must understand the associated risks and rewards before proceeding. Habo brings market analysis expertise to assess a concept’s potential and identify its most promising markets.
Perform intellectual properties market research
Partnering with a strong IP can enhance a project’s credibility and create early marketing momentum. But success depends on choosing the right property. We conduct in-depth research to help organizations evaluate IP potential and select the one best suited to their goals and audience.
Develop business model for new travelling exhibitions
In the touring exhibition sector, a strong business model is as essential as the creative concept. We help clients define critical business parameters—including pricing, revenue forecasting, logistics, and international distribution—to ensure each project is financially sound and scalable.
Develop international touring strategy
Audience responses can vary significantly between countries or even regions. That’s why we’ve developed specialized expertise to assess market dynamics across geographies. We help clients adapt their strategy to ensure international success and local resonance.
Build sponsorship strategy development
Touring exhibitions often benefit from associations with trusted brands. We support clients in crafting sponsorship strategies that align with their concept’s identity and help identify brand partners that enhance the project’s visibility, reach, and credibility.
Case Studies
The following is a selection of case studies related to the touring exhibitions sector that Habo has brought to fruition:
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