The rise of high-profile IPs and docuseries

By integrating market validation strategies early in the development process, filmmakers can position their projects more effectively within a competitive market, enhancing the likelihood of recognition and distribution for a broader array of stories.

Portrait of the NFT Art market

The NFT art market has rapidly emerged as a significant sector, challenging the traditional art industry and redefining the boundaries of artistry. Projected to generate US$119.8 million in revenue in 2024, NFT art has sparked widespread interest, attracting a diverse audience while igniting debates on the materiality of art and the evolving definition of what constitutes artistic value.

Connecting with Gen Z through IPs

Our research revealed that Gen Z and Millennials are the most attached to top US IPs. On average, 16% of Gen Z identify as fans of these IPs, compared to 2% for the Silent Generation and 3% for Baby Boomers. Despite being created before they were born, these IPs resonate strongly with them, often due to nostalgia and emotional connection.

Evaluate the market potential of a large-scale immersive live entertainment experience

The producers of a large-scale immersive live entertainment experience wanted to conduct a detailed market study to validate their project’s commercial potential in terms of ticket volume and revenue, and to identify the key success factors for maximizing the success of the experience. The market study was also intended to approach investors and raise the funds needed to produce the experience.

Strategic plan for a festivals and events producer

Strategic plan for a festivals and events producer

An event and festival production company wanted to ensure the growth of the organization. The executive team demonstrated a desire to have a flexible yet structured roadmap for further sustainability. We developed a simplified strategic plan in cooperation with key players from the management team.