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What consumer behavior reveals about VR’s growth potential
The virtual reality market is in transition.
Virtual reality as a consumer product sits in an uncomfortable spotlight. Recent signals point to a cooling VR market, with delayed headset launches and a growing view of VR as a specialized segment, while industry momentum increasingly shifts toward AI, AR, and connected eyewear.
Understanding American interest in the Olympic Games
Habo conducted a study in the United States to measure the level of interest and engagement in the 2026 Olympic Games.
The research found that the majority of adult Americans (77%) plan to watch the Winter Games, with interest levels similar to those for the Summer Games, driven more by the competition than the ceremonies (88% vs. 64%). The study also revealed significant differences in viewership preferences and motivators across demographics, especially among age groups.
Formula 1’s resonance across markets: Insights from the Habo IP Index
Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.
Orlando vs. Las Vegas: Key market trends of domestic visitors
Orlando and Las Vegas are widely recognized as top U.S. destinations in the entertainment and tourism sectors. In a recent article, Habo explored the impact of each city’s distinct entertainment offerings on tourism. The article highlights how international tourism in these destinations is driven by their entertainment offerings, with Las Vegas known for its strong gambling and nightlife scene, and Orlando for its extensive range of theme and attraction parks. Beyond these cities’ appeal to international visitors, both also rank among the most popular U.S. destinations among Americans.
Monetizing Sports IPs Beyond Live Events – The F1 Case
Intellectual properties (IPs) are widely used in the entertainment industry to broaden audiences and deepen fan engagement, and sports IPs are no exception. Increasingly, sports IPs are being leveraged beyond live events to create new experiences that connect with existing fans worldwide and attract new ones.
Deepening audience understanding: From segmentation to personas
Segmentation and personas offer complementary approaches to structure market analysis, refine activation strategies, and support decision-making—illustrated through a case study on Broadway audiences.
Exploring the key entertainment market dynamics of Orlando and Las Vegas
Orlando and Las Vegas are major entertainment markets driven by tourism. Visitor segmentation, competitive landscapes, and strategic positioning are key factors for producers entering these destinations.
New York vs. Los Angeles: How do these two entertainment giants compare?
New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.
Understanding the cultural and market dynamics of entertainment in Japan and Western markets
New data from Habo reveals significant differences in paid entertainment consumption between Japan and Western markets. While 74% of Western consumers attended a paid entertainment activity in the past year, only 49% of the Japanese population did the same.
The rise of high-profile IPs and docuseries
By integrating market validation strategies early in the development process, filmmakers can position their projects more effectively within a competitive market, enhancing the likelihood of recognition and distribution for a broader array of stories.