Out-of-home Entertainment: The importance of assessing the addressable market when choosing a location

Understanding the addressable market, mainly defined by the choice of location, is required to assess the product/market fit of an Out-Of-Home Entertainment concept.

Quebec is a global leader in the videogame industry

Explore Quebec’s leading role in the global video game industry. Discover the key factors of its leadership through our latest Habo study.

Demystifying live entertainment consumers through segmentation

Back Live entertainment industry research Demystifying live entertainment consumers through segmentation No two consumers are the same – especially in the live entertainment industry where consumers are diverse and everyone has their own attitudes, needs, and behaviors. Treating consumers as one homogeneous group can lead to marketing inefficiencies and missed opportunities. This point is highlighted […]