Guide the creative and strategic development of a highly-innovative virtual reality experience
A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.
Guide the development of a new museum dedicated to contemporary art
A well-established museum was working on the development of an extension of its current offering – a brand new building to be designed by a world-renowned architectural firm. Partly founded by public grants but also by private investors, the client needed guidance to build an economic model that would ensure the long-term viability of the project.
Validate the impact of an immersive experience on the business objectives of an American museum
A U.S. museum needed to validate the market potential for an immersive outdoor nightlife experience for residents of Atlanta and its surrounding areas. Furthermore, they wanted to identify the optimal positioning (aspiration, value proposition, business model, etc.) to ensure the success.
Acquisition strategy for an advertising agency
An advertising agency needed to rally partners around an acquisition strategy. At the same time, it needed to maintain current revenues and clients and expand into new markets.