Chicago vs. Miami: Comparing markets with similar potential

Habo’s framework to assess market potential gives these cities an identical potential score, positioning them as Tier‑A markets. Yet behind this score lie two fundamentally different market realities.

What consumer behavior reveals about VR’s growth potential

The virtual reality market is in transition.
Virtual reality as a consumer product sits in an uncomfortable spotlight. Recent signals point to a cooling VR market, with delayed headset launches and a growing view of VR as a specialized segment, while industry momentum increasingly shifts toward AI, AR, and connected eyewear.

Understanding American interest in the Olympic Games

Habo conducted a study in the United States to measure the level of interest and engagement in the 2026 Olympic Games.
The research found that the majority of adult Americans (77%) plan to watch the Winter Games, with interest levels similar to those for the Summer Games, driven more by the competition than the ceremonies (88% vs. 64%). The study also revealed significant differences in viewership preferences and motivators across demographics, especially among age groups.