Leveraging intellectual properties to enhance consumer experience

A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.

Validate the market potential of a new educational touring exhibition

A studio creating immersive experiences needed to validate the market potential of a new traveling exhibition in development. However, the project presented a challenge: the theme chosen for the exhibition was niche and involved a risk of not being able to appeal to a mass audience. The client needed help to validate the project’s potential to solidify its business plan and raise financing.

Choose intellectual properties that have real commercial potential

A company producing and touring travelling exhibitions wanted to develop new exhibitions to complement its portfolio and tour these exhibitions across the world. The company also needed to demonstrate the commercial potential of its new projects to co-producers across the world.