A producer of multimedia experiences was developing an immersive nighttime experience in the United Kingdom based on a well-known global intellectual property. As the producers were taking a financial risk with the project, they needed to validate its commercial viability as well as identify the optimal location from a series of six potential sites in the country.
A studio creating immersive experiences was in the process of developing an interactive multi-sensory experience using virtual reality. Habo validated the market potential, built a viable financial model to ensure profitability and long-term success, and helped optimize the experience once launched.
Identify the intellectual properties with the highest commercial potential for an immersive multimedia experience
A creative studio was looking to develop new immersive exhibitions based on strong, yet undetermined intellectual properties. To ensure the project’s success in its target markets, the studio was looking to identify the intellectual properties that would generate the most interest among entertainment consumers in 10 North American cities.
A studio creating immersive experiences needed to validate the market potential of a new traveling exhibition in development. However, the project presented a challenge: the theme chosen for the exhibition was niche and involved a risk of not being able to appeal to a mass audience. The client needed help to validate the project’s potential to solidify its business plan and raise financing.
A company producing and touring travelling exhibitions wanted to develop new exhibitions to complement its portfolio and tour these exhibitions across the world. The company also needed to demonstrate the commercial potential of its new projects to co-producers across the world.