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Lifestyle consulting services

Lifestyle brands offer desirable identities that resonate with consumers. They add a layer of ‘personality’ to products and services that can include values, beliefs, ideas and aspirations, and when branding campaigns hit the right notes, a consumer sees the product or service as a part of who they are and feels a strong affinity with them that may last a lifetime.

In our more connected era, consumers are hungry for experience-based connections with brands, which is one reason why the gap between brands and entertainment is narrowing. This shifting expectation is forcing brands to adopt behaviors and strategies that borrow from the Experience Economy to make them relevant and desirable.

We help clients build unique value, brand loyalty, and sustainable growth by putting customers first.

Creating brand relevance requires a deep understanding of the market and a high level of empathy with consumers. At Habo, we understand lifestyle brands and have the expertise to help them define their essence and build their roadmap towards growth and success.

Here are some examples of how we can help:

Conduct competitive analysis

Habo provides comprehensive competitive analysis for brands in the lifestyle industry, leveraging data and experience to create a complete picture of the opportunities, risks, and challenges they face.

Branding re-vamps

Our team follows the same tried-and-true methodology to bring freshness back to every lifestyle brand that we help. From logo re-designs to a complete lifestyle marketing strategy, we guide our clients along the path of discovery towards the new vision and look that will restore its appeal.

Build a financial model to ensure the commercial viability of a brand

A strong idea and creative vision will always be the bedrock of any successful lifestyle brand. From budgeting to evaluations, project projections to financial strategies, we help our clients succeed by finding the right balance between creativity and business.