The differences in professional sports fan engagement and how they affect revenues

Sports organizations can no longer rely on a one-size-fits-all approach to fan engagement. From North America’s entertainment-driven model to Europe’s match-centric tradition and the Middle East’s emerging market, behavioral differences directly shape revenue potential.

Exporting creative concepts rooted in Arts and Culture

How do audience expectations shape the success of arts and culture-based touring experiences? While cultural heritage resonates in Europe, entertainment value drives engagement in North America. Understanding these nuances is key to adapting creative concepts for different markets.

The first-ever study on the value of intellectual properties

Back The first-ever study on the value of intellectual properties DOWNLOAD THE STUDY Intellectual properties (IPs) are increasingly used in the entertainment, creative and licensing industries to create compelling experiences that attract mass audiences. However, in the eyes of consumers, not all IPs are created equal. They value and feel moved to engage with some […]